Apple agreed to pay $250 million to settle a class-action lawsuit accusing the company of falsely advertising artificial intelligence capabilities for its Siri voice assistant in late 2024, according to a filing Tuesday in California federal court.Under the proposed settlement, Apple would pay between $25 and $95 to U.S. customers who purchased an iPhone 15 or iPhone 16 during the relevant period.The California company did not admit wrongdoing in agreeing to resolve the consolidated lawsuit, which centered on claims that Apple overpromised the rollout of its “Enhanced Siri” features as part of its broader Apple Intelligence marketing push.
Plaintiffs argued Apple heavily marketed capabilities that were not yet available on new devices, shaping consumer expectations and purchasing decisions.
“Enhanced Siri features … were not available on the Eligible Devices at the time of sale. Plaintiffs claim that Apple nonetheless saturated the market with these ads,” the filing states.
“Each Plaintiff alleges exposure to Apple’s pervasive campaign and that they would not have purchased the Eligible Devices or would have paid significantly less, had they known Enhanced Siri features were not available.”
