A new report by Travel and Tour World has surfaced, revealing that in the first quarter of 2026, Morocco recorded the highest tourism growth in Africa. The North African nation outperformed regional giants, such as South Africa and Egypt.
This is especially noteworthy considering the high inflation impacting several global economies in recent times. Even the sharp increase in jet fuel prices wasn't enough to deter these travelers.
This success is largely attributed to Morocco’s intentional investment in its tourism sector, alongside its proximity to Europe, separated only by the Mediterranean Sea.
Furthermore, as the country prepares to co-host the 2030 FIFA World Cup, its commitment to infrastructure development has significantly increased.
While the capital city of Rabat remains an attractive destination, a massive influx of visitors from the UK, France, Spain, and Germany has been recorded in other major hubs like Marrakech, Agadir, and Casablanca.
