Data brokers make a living by selling your personal information for profit. Your phone number, email, home address, and Social Security number could be packaged and sold to spammers, scammers, and identity thieves right now. Your privacy loss is their gain.
Apple’s privacy protections can help block some but not all tracking as data harvesting efforts become increasingly sophisticated. If you want to proactively and continuously remove your personal data from broker databases, Incogni makes it easier than ever to fight back and regain control of your privacy.
The data broker ecosystem
Data brokers built a billion-dollar industry by harvesting your information. They vacuum up everything. This includes loyalty card swipes, public records, social media posts, and everything online that can be used to build a profile around your identity. Then they assemble detailed profiles and auction them off to marketers, employers, landlords, and yes, even criminals. Your data ends up in the hands of the highest bidder without anyone ever asking permission or telling you.
Apple’s privacy features may help stop future tracking where possible, but we can’t always rely on other companies that we do business with to protect our data. Apple also can’t undo years of information already collected and spread across hundreds of broker databases.
