New York —

Since independent vehicle crash testing began in the mid-1990s, automakers have been incentivized to make safety changes that have saved thousands of lives each year.

Now, a new group is hoping to take a similar approach to artificial intelligence.

Nonprofit media watchdog Common Sense Media is launching the Youth AI Safety Institute, an industry-backed, independent research and testing lab to study the risks AI tools may pose to children and teens. It will aim to provide information to parents and families about various AI tools and set safety benchmarks for tech firms.

AI companies are locked in a race to build the most powerful, widely used models, and that sometimes means speed is prioritized over safety testing. Because AI tools are complex systems with a range of different uses, ranking their safety will likely be far trickier than judging how a car responds in a crash.