Pijama, the TVOD platform just launched by Pablo and Juan de Dios Larraín, director and producer of “Jackie,” “Spencer” and “Maria,” has cut its first major commercial deals with MK2, Alpha Violet, Visit Films, Les Films du Losange, Electric Shadow and Utopia Films.
Pijama’s idea is to offer producers of any film which doesn’t sell worldwide – and how many do? – a worldwide distribution platform.
Launching Jan. 25 as a website, with 25 titles from the back library of the Larrains’ own production house Fabula, Pijama added distribution on IOS and Android in April and Roku, FireTV, LG and Samsung this month.
Pijama will sign next week with two broadcasters, said Juan de Dios Larraín.
Now, via first-phase deals with sales agents Pijama is gaining critical mass, tying down non-exclusive – and very often geo-blocked rights – to iconic titles such as, from MK2, Mike Leigh’s Cannes Palme d’Or winner “Secrets and Lies,” made available in early May, plus Sally Potter’s “Orlando,” Krzysztof Kieslowski’s “The Double Life of Veronique” and Michael Haneke’s “The Piano Teacher,” which audiences simply can’t watch now in parts of the world.
