Prime Minister Anutin Charnvirakul chairs a meeting with leaders from 10 private-sector groups on Friday evening at Government House, encouraging open discussion of business obstacles and limitations to help drive stronger, sustainable economic growth. (Photo: Government House)

The Tourism Council of Thailand (TCT) has offered Prime Minister Anutin Charnvirakul a plan to drive high-value tourism over a four-year term."While Thailand has the potential to be a global tourism power, it faces intense competition from countries that move faster in terms of investment, technology and proactive policies," said TCT president Chai Arunanondchai at Government House after a meeting of Thailand's chief executives from various industries on Friday. "What private operators want most is clarity and continuity of government policies."

He said tourism operators are worried about delays in project approvals by governmental agencies, uncertainty over global economics and geopolitics, and competition with destinations such as Japan, China, Vietnam and Saudi Arabia. Tourist confidence, labour quality and operating expenses are other points to be improved.

During its four-year term, Mr Chai said the government should make tourism a major economic mechanism using high-value tools such as soft power, wellness, sports, food, the green economy, and the meetings, incentives, conventions and exhibitions sector.