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Bed Bath & Beyond's comeback is entering its next phase with the opening Saturday of its first co-branded Container Store location in Texas.
Why it matters: The new Bed Bath & Beyond is betting shoppers still have an emotional connection to the brand after its last stores closed in 2023 — and that a smaller co-branded format can succeed where its sprawling big-box stores failed.
Driving the news: The new Fort Worth-area store blends Bed Bath & Beyond products with The Container Store's organization business under one roof.
