Apple said that, following discussions with Chinese regulators, it will reduce the standard commission rate for in-app purchases and paid apps on its App Store in Mainland China for iOS and iPadOS starting March 15.
The move marks a historic cut in Apple’s commission rate in the Chinese market and represents a major shift in the company’s developer policy in the region.
Under the new policy, Apple will reduce the standard commission rate on in-app purchases and paid apps from the current 30% to 25%, a decrease of five percentage points.
At the same time, for small and medium-sized developers with annual revenue below $1 million, as well as eligible participants in Apple’s mini-program partner program, the commission on in-app purchases and the commission on auto-renewing subscriptions after the first year will be further lowered from 15% to 12%, a reduction of three percentage points.
The adjustment is expected to significantly ease cost pressures on developers. For small and medium-sized developers and content creators who rely on virtual goods monetization, it effectively expands their room for growth and sustainability.
