The NFL’s annual schedule release has become a marquee event for team creatives, with many schedule reveal videos being planned months in advance.
And while teams like the Chargers, Jets, and Raiders have racked up millions of views for their elaborate schedule releases on Thursday, including the likes of Halo gameplay and a Kirk Cousins-Fernando Mendoza photoshoot, the Cardinals are being criticized for seemingly using AI in their own video.
Arizona’s three-minute schedule release video consists of a virtual call with NFL mascots, being addressed by a “Director of Mascot Matchups.” As the video plays, mascots of the Cardinals’ opponents get highlighted, as the director speaks in a voice that gets drowned in and out through the clip.
Towards the end of the video, it is revealed that the Cardinals’ mascot was filmed through a green screen and used as a template for other mascots to follow.
The video, which has 934 likes and 656 comments on X, has several comments calling it AI generated. One user posted a GIF saying “Your AI slop bores me,” which garnered over four times the amount of likes as the original schedule release.
