OpenAI is reportedly exploring legal options after Apple’s ChatGPT integration into its products didn’t live up to the AI firm’s expectations.
When the deal was announced, Apple likened features linking Siri to ChatGPT to its now-infamous deal embedding Google search in the Safari browser, insiders granted anonymity to discuss the “strained” partnership told Bloomberg. And the promise of that excited OpenAI, which expected the deal “could generate billions of dollars per year in subscriptions,” an OpenAI executive granted anonymity to discuss the partnership told Bloomberg.
Instead, OpenAI suspects Apple intentionally failed to promote the integration and fears that the deal may have damaged the ChatGPT brand, sources said.
Specifically, OpenAI hates how Apple designed the integration, sources said. Particularly bad was the choice forcing Apple users summoning Siri to also “specifically invoke the word ‘ChatGPT’ when speaking or typing a command,” sources said. That makes it harder for users to access the features, OpenAI apparently feels. And Apple’s other choices, like using small windows providing limited information when responding with ChatGPT outputs, seems to ensure that users can easily ignore the features, sources said.
