The International Casting Directors Association (ICDA) officially launched its new guidelines on the use of AI in casting.
They were announced during the Cannes Film Festival, to address the growing ethical, creative, and professional challenges posed by the increasing use of AI within the casting industry.
The ICDA seeks to create a framework that protects artistic integrity, safeguards performers and casting professionals, and ensures that technology supports, rather than replaces, human creative expertise.
The guidelines address a range of pressing concerns surrounding the use of AI in casting, including transparency, consent, data protection, bias, and discrimination. They also reaffirm the central role of casting directors in the creative process and oppose the use of AI systems designed to bypass professional casting expertise or automate creative decision-making.
The organization’s position on casting is clear: Casting must remain a fundamentally human-centred process rooted in creative collaboration, professional judgement, and ethical responsibility.
