Anthropic president and co-founder Daniela Amodei. Image: Anthropic
Anthropic has launched a small business offering, signalling a new front in the AI platform rivalries.
Anthropic, the AI company best known for its Claude models, has unveiled a dedicated product for small businesses – a move that seems to mark a deliberate pivot beyond the large enterprise customers that have driven its success to date.
Claude for Small Business is a toggle-on feature within Claude Cowork, Anthropic’s task-automation platform. Once activated, it gives paying users access to 15 pre-built agentic workflows across finance, operations, sales, marketing, HR and customer service, and can be connected to software that many small businesses already use. Partner integrations include QuickBooks, PayPal, HubSpot, Canva, DocuSign, Google Workspace and Microsoft 365.
It is a strategy that makes sense, particularly in the massive US market. Small businesses account for 44pc of US GDP and employ nearly half the private-sector workforce, according to Anthropic, which added that their AI adoption has lagged behind larger enterprises.
