Our Instagram feeds have changed a lot since the platform launched in 2010.
Posts used to offer a glimpse into everyday life (admittedly with a heavy filter on top); nowadays, folks tend to only share their biggest wins and, of course, their holidays.
It’s not just a case of people going to the same places, either – they’re also taking exactly the same photos.
That’s why you’ll find queues near the blue domes of Oia, Santorini, or by the Itsukushima Shrine Torii in Japan, as people wait to secure the “perfect” shot. Barcelona is even creating a dedicated selfie zone outside of the Sagrada Família to stop clashes with locals.
Yet there is a growing trend taking over the ‘gram, and it’s not what you’d typically consider aesthetically pleasing.
