Natural Pearl and Orange YellowDiamond Shell Earrings by Forms
After four years exhibiting at the TEFAF Maastricht art fair, the Hong Kong high jewelry firm Forms is making its first appearance at TEFAF New York, the smaller sibling of the iconic Netherlands fair. The fair, which opens Friday, is serving as the brand’s entry into the U.S. market.
“We started at TEFAF Maastricht and when we were invited to TEFAF New York, we decided the time was right for us,” said Flora Wong, director of Forms. “It’s actually our first time in the U.S. market, so it’s very exciting.”
Leaf earrings made of green aluminum and emeralds by Forms
The debut also involves extensive work introducing the brand to new collectors and potential clients. Forms secured a private room near the entrance of the fair, ensuring strong visibility. Designed in the same red, green and gold palette as its larger Maastricht presentation, the space features the company’s jewels displayed in elegant wall vitrines. The preview day Thursday was especially crowded, drawing many visitors unfamiliar with the brand.
