Cristiano Ronaldo has taken a stake in the company behind Portuguese streaming platform LiveModeTV, the platform announced on Thursday, adding a sports media investment to an already sprawling business portfolio.
LiveModeTV, launched in December 2025 by Brazilian firm LiveMode, streams sports competitions free of charge via the internet. The platform is LiveMode's first project outside Brazil and operates in Portugal.
According to Portuguese sports outlet A Bola, the platform is set to broadcast 34 matches from the 2026 World Cup live and free of charge, including all of Portugal's games.
In a statement sent to Bloomberg, Ronaldo said sport "can change lives" and that the partnership aimed to "enrich the ecosystem, broadening the reach and engagement of top competitions through YouTube broadcasts and content distributed across all social media platforms for everyone."
"Together, we're going to bring live football to YouTube in an innovative way, putting the fans at the centre of everything," LiveModeTV said in a Facebook post announcing his involvement, with the World Cup less than a month away.
