May 15, 2026
"Diet Coke parties" are in vogue across India as bars and restaurants tap into a social media frenzy sparked by a shortage of the cola linked to the Iran war.
Unlike most other markets, Diet Coke is sold only in cans in India, making the Coca-Cola beverage more vulnerable to supply chain disruptions caused by shipments stuck in the Strait of Hormuz.
Amid a supply squeeze, Diet Coke cans can still be scooped up online but in limited quantities.
Indian pubs and social media influencers have spotted a chance to profit from the scarcity, organising parties that come with a $10 to $16 entry fee and offer access to Diet Coke as well as music and alcohol and activities like can decoration and themed T-shirt painting.
