The liquor brand has not recorded a double decline since listing in 2001.
Written by Nikkei Asia
Published on
20 Apr 2026
4 mins read
Kweichow Moutai, the leading manufacturer of Chinese hard liquor baijiu, has reported the first simultaneous decline in both revenue and net profit since it listed its shares in 2001, likely reflecting a squeeze on official banquets under Chinese President Xi Jinping’s campaigns against corruption and extravagance.
First-half revenue and profit at China’s second-largest liquor distiller grew at the smallest pace since 2015.
Guidelines restricting spending by officials are trimming profits for one of China’s strongest brands – but there’s little the…
Guidelines restricting spending by officials are trimming profits for one of China’s strongest brands – but there’s little the…
First terrified officials went off the lash; now young people are going dry
Prices of Moutai’s baijiu hit decade low and revenues notch slowest growth since 2016 as consumers pull back
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