By Julius Maricha
For more than two decades, Mustafa Hassanali has been a defining force in Tanzania’s fashion industry, a name associated with prestige, innovation and influence on some of the country’s biggest platforms.
Today, he stands at the centre of another high-stakes transformation, this time taking on one of the country’s most scrutinised and contested spaces: the beauty pageant industry.
As the national director of Miss World Tanzania, Hassanali is not simply stepping into a new role; he is attempting to rewrite the rules of an industry long shaped by tradition, controversy and shifting public expectations.
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