For several years, the UK car industry has been claiming that demand is not high enough to meet the government’s targets for sales of “zero emissions vehicles” (ZEVs).
To date, however, the car industry has actually beaten the targets under the government’s “ZEV mandate”.
This pattern of claiming demand is not high enough is being repeated in a regular cycle, following the publication of monthly statistics on new UK car sales by the Society of Motor Manufacturers and Traders (SMMT).
Each month, this messaging is amplified by large sections of the media, which have published dozens of articles stating – incorrectly – that car companies are missing their ZEV targets.
Meanwhile, the car industry is lobbying for an “urgent review” of the targets, on the basis that “natural demand is still well below the level demanded by the [ZEV] mandate”.
