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Japan’s top maker of snacks has landed on a creative solution to conserve oil-derived input materials: it will switch its brightly colored packaging to black and white.
In an eye-catching move, Tokyo-based Calbee on Tuesday said it would temporarily use only two ink colors on 14 of its products including its Potato Chips, Kappa Ebisen snacks and the Frugra breakfast cereal. Products with the revised packaging will hit store shelves from May 25, it said.
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