This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the series →
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On Sunday, Amazon wrapped up its fourth-annual Summer Beauty Event. Over two weeks, Amazon tempted shoppers with discounts of up to 50% on everything from makeup to vitamins. Even prior to the sale, the retailer did not seem to have trouble courting the beauty consumer. According to data from e-commerce agency Front Row, Amazon cleared $8 billion in U.S. beauty revenue in the first quarter of 2026.
But Amazon wants more than just a place to snag beauty at a discount; it wants to be known as a premium beauty destination.
On this week’s episode of the Glossy Beauty Podcast, hosts Lexy Lebsack and Sara Spruch-Feiner are joined by senior beauty reporter Emily Jensen to discuss the strategy around the e-commerce giant’s beauty sales and assortment, and how it’s attempting to position itself as a prestige beauty retailer on par with the likes of Sephora and Ulta Beauty.
