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Sugar-free products that contain sugar. ‘Natural’ fruit juices made of artificial ingredients. Energy drinks with hazardous compositions. Unproven remedies claiming to control diabetes. Health drinks for children loaded with excess sugar.
These products have one thing in common: their advertisements were flagged as misleading by India’s food safety regulator. And almost none of them were ever acted upon.
The watchdog has called for “better oversight” of the industry so regulators can crack down on these misleading listings
The government estimates the advertising ban will prevent around 20,000 cases of childhood obesity
A government advisory noting the high fat and sugar levels in many popular snacks was seen by some as an attack on India’s…
A loophole in the ban means companies can still advertise brand names, which experts argue leaves children no better protected
The Children's Commissioner suggested social media advertising for children should be banned.
Campaigners say the company is contributing to rising rates of childhood obesity, while the firm says it is helping to combat…
