For Gugulethu Tshimanga, returning to university wasn’t about perfect timing — it was about purpose. As the senior regional social media specialist for EMEA at Infobip, a global communications platform, she leads social media strategy across multiple markets. “I’m a curious thinker, a collaborative leader and someone who genuinely values authenticity and meaningful connection,” she says.
With more than a decade of experience in marketing and communications, Tshimanga has carved out a niche at the intersection of digital strategy, brand storytelling and innovation. In 2020, she completed her honours in Communication Theory at the University of Johannesburg, focusing on new media’s transformative role in modern communication.
Now enrolled in the master’s in Digital Business at Wits Business School, she is building on her foundation in communications by expanding into innovation and strategic business thinking. “I wanted to bridge my communications expertise with a solid understanding of digital transformation, innovation and business strategy.”
Creating the moment
“I was ready to stretch beyond my comfort zone and invest in my long-term vision,” Tshimanga says of her decision to return to study. “There is honestly no right time. Life doesn’t pause. But my desire to grow outweighed my fear. That was my signal.”
