Dell’s laptop rebrand in 2025 was an unmitigated disaster. Instead of simplifying the buying process, Dell replaced its established lineups like Inspiron, Latitude, and Precision with the more confusing Dell, Dell Pro, and Dell Pro Max, respectively. The Dell Plus also replaced the Inspiron Plus; Dell Pro Max replaced Precision; and Dell Premium replaced XPS. The latter was especially missed by consumers.
You knew it was a stupid idea when the company needed a 3 x 3 reference grid to explain all the new laptop names and people were still left scratching their heads.
Fortunately, Dell came to its senses and brought back the XPS brand after much backlash. So what’s changed? For better and worse… not a lot.
Dell XPS 16 (2026)
The Dell XPS 16 is a strong performer and multimedia beast. But if you’re like me, you’re going to struggle with its cluttered keyboard.
