Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions Saved Articles My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials HomeNewsRetail & MarketingLululemon’s incoming CEO says she’s being underestimatedShares have declined 26 per cent amid concerns about her role in past missteps at NikeAuthor of the article:Last updated 1 day ago You can save this article by registering for free here. Or sign-in if you have an account.Shares of Lululemon are down 26 per cent since the appointment of new CEO Heidi O'Neill was announced. Photo by Isabella Falsetti /BloombergLululemon Athletica Inc.’s incoming chief executive Heidi O’Neill gave her first speech to the company’s employees this week, in which she pledged to put the athleisure brand back on track.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Accountor“Since the announcement, some people have been underestimating me. Some have been underestimating Lululemon,” she said during a video to workers in the company’s headquarters in Vancouver. “That’s fine. We’ll let the work answer.”Since she was named as the CEO on April 22, Lululemon shares have declined 26 per cent amid concerns about her role in past missteps at her previous employer, Nike Inc.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againO’Neill won’t officially join the company until September, with the later start date due to an agreement with Nike. “September feels far away I know that, but I want you to know I am already thinking about this company every day,” she said.O’Neill said she’ll listen and learn before making decisions, adding that “this brand’s best work is still ahead.”Her priority will be to recapture sales growth, which has sputtered amid product mishaps and rising competition for yogawear. She also has to contend with Lululemon’s founder, Chip Wilson, who is agitating for changes to the board.The company confirmed the video was shown to a gathering of employees in Vancouver. A representative for O’Neill declined to comment.O’Neill previously addressed Lululemon staff in a letter after being named CEO. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.