Forget VR headsets. AI glasses are the hot commodity in wearable tech these days.
According to market research firm Omdia, global shipments of AI glasses, like Meta’s Oakley and Ray-Ban models, increased 322% year-over-year in 2025, reaching 8.7 million units.
The surge in shipments was boosted by China, where numerous product launches, new entrants, and aggressive pricing strategies helped the country capture 10.9% of the global AI glasses market, second only to the United States.
Chinese vendors tend to design AI glasses with displays supported by a differentiated go-to-market strategy, Omdia Senior Analyst Qiran Ju said in a statement.
“The integration of displays opens new applications that resonate with consumer habits, as vendors craft products for global appeal, driving swift expansion,” he explained.
