The tech world often feels like a series of high-stakes marriages that end in messy, expensive divorces. We are currently witnessing the honeymoon phase of what might be the most consequential “marriage of convenience” in a decade: Apple and Google closing the deal to bake Gemini into the iOS ecosystem.
For those of us who have watched these companies for decades, this feels like a repeat of a movie we’ve seen before, and the ending usually involves one partner walking away with the house while the other wonders what happened to their furniture.
Let’s talk about why Apple picked Gemini — and why this partnership could end badly. We’ll close with my Product of the Week: Artlist.io. I’ve been using it for months, and it’s impressive.
Why Gemini Makes Sense for Apple
Apple has a problem that money can’t immediately solve: it’s late to the AI party.
