NEW YORK (AP) — The antipoverty nonprofit Global Citizen is no stranger to big stages. The advocacy group rallied more than 60,000 festivalgoers at its Central Park concert last year around issues of rainforest protection and energy access.But Global Citizen is preparing for its most ambitious production yet: the first-ever FIFA World Cup halftime show on July 19, curated with help from Coldplay vocalist Chris Martin. Super Bowl-style performances — uncommon in soccer — will feature Madonna, Shakira and BTS. Also Thursday, Shakira released the official World Cup song “Dai Dai” featuring Afrobeats giant Burna Boy.Organizers plan to direct the tournament’s billions of projected viewers worldwide toward a humanitarian initiative launched alongside soccer’s international governing body. Leveraging what Global Citizen founder Hugh Evans called the “complementary” unifying powers of soccer and music, the FIFA Global Citizen Education Fund aims to raise $100 million for grassroots groups providing underserved children with access to education and sports.
“I hope that on the world’s biggest stage, finally, the importance of investing in education steals the show,” Shakira told the Global Citizen NOW summit in New York on Thursday. Later, she told The Associated Press in an interview that she wanted to help the “many children who are being left behind.”
