Netflix’s new studio will produce animated shorts with generative AI

The newly formed unit is staffing up to produce ‘feature-quality content’ with generative AI.

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

Netflix has been building a new internal studio called INKubator that aims to use AI to produce short-form animated content: The streamer is hiring for a wide variety of roles, including producers, software engineers, and CG artists to staff INKubator, according to a number of recently published job listings.

Netflix has yet to publicly announce its plans for INKubator, which job listings also sometimes refer to as INK. The company did not immediately respond to a request for comment.

A handful of LinkedIn profiles suggest the unit quietly launched in March. Its leadership includes Serrena Iyer, who previously held strategy and operational roles at DreamWorks Animation, MRC Studios, and A24 Films.