Three major performers from pop, past and present, will perform during halftime of the World Cup final this year. The Superbowl-style pageant will eat into the time to analyze the biggest football game in four years.
The July 19 World Cup final in New Jersey will be the first to include a Superbowl-inspired "Halftime Show," with performances from American veteran Madonna, the Colombian voice of the 2010 and now 2026 World Cup Shakira, and South Korean boyband BTS.
The curator is Coldplay frontman Chris Martin, who announced the lineup in a promotional video featuring characters from Sesame Street and the Muppets on Thursday.
FIFA says the event aims to raise money for its FIFA Global Citizen Education Fund. A promotional poster visible on the video carried the motto: "The world's biggest stage, an even bigger purpose."
FIFA President Gianni Infantino also shared news of the lineup for the event, which he first announced would take place this March, online.
