The European Commission’s push to embed a so-called European preference in public procurement is triggering heavy lobbying from EU capitals and foreign partners, Euronews has learned.
The proposal, designed to counter Chinese and US competition, would see products made in Europe officially favoured in public contracts and support schemes. Critics have branded it protectionist, and several member states have sought to water down the definition of "made in Europe" to ensure access for like-minded countries.
According to EU officials, the Industrial Accelerator Act (IAA), which is set to define what made in Europe means, is likely to face another delay despite appearing on the Commission’s agenda for presentation on 26 February. The strategy was first delayed in November 2025.
A leaked draft of the IAA text seen by Euronews lists strategic sectors targeted for a European preference, including chemicals, automotive, AI and space. It also proposes EU-origin thresholds of 70% for EVs, 25% for aluminium and 30% for plastics used in windows and doors.
The draft has drawn intense pushback. Nordic and Baltic states warn that a strict made in Europe regime could deter investment and limit EU companies’ access to cutting-edge technologies from non-EU countries.
