Most people don't fail in their careers because they make a poor impression. They lose them because they make an unmemorable one.
When people meet at meetings, conferences, networking events, on the phone with investors, or are introduced to business prospects, they get a few moments of focus. But this attention is fleeting and is soon replaced by a busy inbox, a full calendar and many other people they met that week.
Being competent is not always enough. Being polite is not always enough. Even exchanging contact details is not enough. The real challenge is staying clear in someone’s mind after the interaction ends.
That is why professionals need to think less about simply “making contact” and more about creating recall.
Make your value easy to explain
