ByFrancis Sideco,
Contributor.
From small niche player to major competitor, Qualcomm has rapidly shot past its peers to become a leader in the automotive sector. The company’s recent earnings indicated a record $1.33 billion in automotive revenue, marking 15 consecutive quarters of growth, far outpacing the rest of the industry, bucking typical seasonality and putting it on pace to be the industry leader in the next few years. Qualcomm has proven that it is no longer just the smartphone company.
Despite the ups and downs of the automotive segment, a transition is underway to more advanced/autonomous command and control systems, gaming-level driver and passenger information and entertainment (infotainment) systems, advanced 5G and beyond communications systems. Future vehicles have been dubbed the “software-defined vehicle,” but “AI-vehicle” would be a better description given the integration of AI throughout the three key platforms found in modern automotive electronics design – Advanced Driver Assistance Systems (ADAS), infotainment, and telematics.
This transition shifts the focus from microcontrollers and analog semiconductors to more advanced architectures that arguably are starting to look more like an AI data center on wheels. As a result, high-performance/low-power computing, high-end user experience, and connectivity are critical factors. One company is leveraging its expertise across all three to become a powerhouse in the automotive sector.
