Duke cheerleaders and band members cheer during the first half against UConn in the Elite Eight of the NCAA college basketball tournament, Sunday, March 29, 2026, in Washington. (AP Photo/Abbie Parr,File)
Atlantic Coast Conference commissioner Jim Phillips smiles during an NCAA college football news conference at the ACC media days, July 22, 2024, in Charlotte, N.C. (AP Photo/Matt Kelley, File)
Duke head coach Jon Scheyer calls a play during the first half in the Elite Eight of the NCAA college basketball tournament against UConn, Sunday, March 29, 2026, in Washington. (AP Photo/Stephanie Scarbrough,File)
AMELIA ISLAND, Fla. (AP) — At a time when college athletic departments are desperately looking for new revenue sources, Duke “came up with something creative” and landed a three-game deal with streaming giant Amazon, Atlantic Coast Conference Commissioner Jim Phillips said.
Phillips praised the Blue Devils for working with ACC television partner ESPN to secure a first-of-its-kind contract that could set a precedent for future cash grabs around the league and maybe the country.
