LinkedIn is betting big on events as part of its focus on the creator economy.
The professional networking site is planning to launch events featuring creators in the second half of this year, according to company documents seen by Business Insider. Over time, it wants to host as many as 4,000 events a year featuring creators.
A LinkedIn spokesperson confirmed the company has started testing paid events with creators.
"We're seeing strong demand for tools that help creators build sustainable businesses and for members to have direct access to trusted experts," the spokesperson wrote in an email to Business Insider. "And early pilot sessions this week with leaders like Cassie Kozyrkov, Codie Sanchez, Chris Do, and Lorraine Lee show strong appetite for this type of learning."
The push into events is part of LinkedIn's broader strategy to compete with YouTube, Patreon, and other platforms to court creators, especially for video content. LinkedIn already produces original shows featuring creators such as "Diary of a CEO" podcast host Steven Bartlett and "Real Housewives of New York" star Rebecca Minkoff.
