Updated May 13, 2026 – 1.23pm, first published at 11.10amAccent, the name behind the Hype and The Athlete’s Foot shoe chains, says it will increase sales to almost $2 billion by the end of the decade and slash jobs in an attempt to increase returns and roll out its Sports Direct brand.The $1.9 billion target is more than 25 per cent higher than revenues that the retailer recorded last financial year, and was unveiled at a strategy briefing held as the company tries to reassure rattled investors.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Accent to turbocharge Sports Direct, targets $1.9b in sales by 2030
The company behind Hype, The Athlete’s Foot and brands including Hoka and Skechers has vowed to cut costs and accelerate growth as it reassures rattled investors.
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