Members of a newly formed Emerging Team are reaching out to developers as Apple looks to increase Apple Ads spending. Here are the details.
The Apple Ads division recently formed a group called Emerging Team, and its representatives are reaching out to developers looking to reactivate or try out ads in the company’s ecosystem for the first time.
Apple announced Apple Search Ads in 2016, back when the product was limited to promoted placements in App Store search results. Since then, Apple has been expanding ads to more parts of the App Store and has been working to expand it even further, to apps such as Apple News and, soon, Apple Maps.
That’s why last year, the company rebranded Apple Search Ads as simply Apple Ads.
The broader name also reflects how Apple has been discussing this aspect of its business, and its growth opportunity within its larger Services push.
