by Paul Gillin
AirOps, the business name of Rivington Labs Inc., today introduced Quill, an artificial intelligence agent designed to help brands maintain visibility in generative AI search engines by continuously monitoring, updating and creating content.
The San Francisco-based startup is building its business on the broader shift from traditional search engine optimization to what is increasingly being called “AI engine optimization.” Rather than focusing exclusively on search rankings and inbound traffic, AEO aims to improve brand visibility in AI-generated responses. Some researchers have forecast that AI search will overtake Google search by 2030.
“Most search and discovery, whether it’s Google or ChatGPT, is becoming generative,” said co-founder and Chief Executive Alex Halliday. “The traditional 10 blue links are being replaced by generative surfaces, which is where we primarily focus.”
In a recent analysis, Halliday asserted that ChatGPT’s recent rollout of ads in its free and low-cost tiers is reshaping AI search and reducing the value of traditional SEO tactics. Quill’s research established that the mix of results is rapidly evolving, with product pages, reviews and highly specific content now cited more than broad educational articles.
