On Monday, streamer and content creator Hasan Piker helped raise more than $56,000 in one stream for Oliver Larkin, a former Bernie Sanders campaign staffer who is seeking to primary Jared Moskowitz, a moderate Democratic congressman from Florida. It was the most the campaign had raised “in a single day,” Larkin said on X shortly after the stream ended.
Over the past few years, creators have become an essential piece of campaign messaging strategy. But Piker’s recent stream for Larkin is the latest sign that online influence is being leveraged for direct fundraising as well.
Piker isn’t alone. Trisha Paytas, a YouTuber with more than 5 million subscribers and a long history of provocative stunts, isn’t known for her political activism, but in February she donated more than $10,000 to a campaign called Creators Against ICE. The campaign, organized by the creator collective Creators for Peace, is just one in a string of fundraisers organized by coalitions of creators turning social media followings into political fundraising machines.
Unlike traditional fundraising models like super PACs that pool funds from publicly reported donors, these creator collectives pool audiences and leverage social networks and off-the-shelf tools like Shopify and Tiltify to convert followers into donors. Creators for Peace is one of the most prominent groups in a line of creator coalitions mobilizing around causes from Gaza relief to immigration aid—establishing a model that could reshape grassroots fundraising ahead of the midterm elections.
