When Haley Sacks landed her first full-time job as a writer for Lorne Michaels’ digital comedy company Above Average, the HR onboarding process felt like another language to her. She had no idea the right health insurance, 401(k) options, and other benefits to choose.
So she did “what any self-respecting millennial would do,” she told me, and stress-ordered Thai food and researched it all herself. What she found was a financial education industry split between “finance bros mansplaining things on whiteboards” and women being told to skip lattes, avocado toast, and manicures.
“Nothing made growing wealth seem accessible or human,” she said. “I really wanted to find the Beyoncé of finance, and I couldn’t.”
So she became her.
Today, Sacks is better known as Mrs. Dow Jones, the zillennial finance content creator who has racked up more than 2 million followers across platforms, a 100,000-reader newsletter, a podcast (Financial Tea), and earned a spot on the Fortune 40 Under 40 list during the pandemic.
