FOR SOMEONE WHOSE on-camera persona could hardly care less, the real Amelia Dimoldenberg cares a shocking amount. About pretty much everything, it turns out, that touches her work as director and host of YouTube sensation Chicken Shop Date, red-carpet celebrity inquisitor, and creative engine behind a raft of in-development TV and film projects.
Edits on each of the awkward, uproariously funny Chicken Shop Date episodes? She does them. In-depth prep before greeting everyone from Hudson Williams to Ethan Hawke at the Oscars? She does that too. IP? She owns it—with great pride. The online algorithms whose whims dictate who sees what, and how much of it? Dimoldenberg may not control those, but she’s done a damn good job of conquering them. All through the meticulous control she wields over every other aspect of her projects, her process, and where both are taking Dimoldenberg next.
I first encountered Dimoldenberg years ago on TikTok, where short clips of her Chicken Shop interviews—she’s made everyone from Billie Eilish to Paul Mescal squirm under the inhospitable lighting of a humble British chicken joint—routinely find millions of eyeballs. So it was a delight to sit down with the very sharp, very funny Dimoldenberg at WIRED’s New York studio, where we talked about being prepared (she is, very), when creators will get the kind of credit their peers in traditional entertainment do (in her view, death needs to be involved), and why everyone assumes her YouTube show is a podcast (it is, she repeats emphatically, not a podcast).
