British singer claims electronics company ‘repeatedly refused’ to stop using a photo of her on its packaging
Dua Lipa is suing Samsung for at least $15m (£11m, A$20.6m), alleging that the electronics company used a photo of her to sell its TVs without financially compensating her or seeking her permission.
According to the legal complaint, filed in the US district court in California on Friday, Samsung began using an image of Lipa on an image of a TV screen printed on its cardboard packaging for “a significant portion” of its TVs sold in the US last year.
When the 30-year-old British singer became aware of the image in June 2025, she says she immediately demanded that the company stop using it but claims Samsung was “dismissive and callous” and “repeatedly refused”.
“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the lawsuit states. “Ms. Lipa did not allow and would not have allowed this use.”
