Fujianese food deserves to be the next Chinese cuisine to go global
Your Sichuan hotpot may well be cooked by workers from Fujian. Why is their own food so underrated abroad?
Your Sichuan hotpot may well be cooked by workers from Fujian. Why is their own food so underrated abroad?

Low-cost domestic producers of prized delicacies are replacing imports and breaking into global markets

Free-range globalisation is not part of the Sinosphere’s economic plan

The country is taking a huge bite out of the European and US market with ever-growing production of luxury foods

If this is pursued with the same energy as industrial policy, it will upend the agricultural economy

Chinese policymakers are finally getting serious about boosting consumption

With the US destroying its own credibility, the opportunity is Beijing’s for the taking