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AMC Theatres
is bringing live concerts to the big screen.
The world’s largest theater company has partnered with Arena One, a live entertainment technology company, to bring real-time concert events to theatrical audiences.
AMC has been at the forefront of theatrical music content in recent years, most notably distributing Taylor Swift’s “Eras Tour” and Beyonce’s “Renaissance” filmed concerts. The new partnership marks something of a bridge between a scheduled screening and a simulcast event — and offers customers a fresh reason to go out to the movies.
