Lidl's loyalty card becomes less generous, shoppers say

Upset Lidl shoppers have complained on social media the supermarket chain's updated loyalty scheme is less generous than before.

Under changes to the programme which came into force on Tuesday, customers collect points rather than reward coupons, with £1 spent equalling one point.

A Lidl GB spokesperson said Lidl Plus Points "offers a brand new way for shoppers to save even more on their weekly essentials and middle aisle finds".

Lidl said the change has been introduced "following customer feedback" and that it gives shoppers "even better value".

However, some shoppers on social media believed the overhaul would see them saving less, not more.