Despite the rise of the celebrity beauty brand and the ever-growing popularity of luxury makeup and skin care products, there’s nothing quite like the tried-and-true staying power of a good old-fashioned pharmacy staple. There are some brands that just never go out of style, especially when they’re able to keep up with trends — much like E.l.f. has in recent years.
Its ever-growing roster of makeup products keeps the drugstore brand on everyone’s lips (literally and figuratively), and the Camo liquid blush has reviewers raving.
This liquid blush, which many have pointed out is remarkably similar to Selena Gomez’s much pricier Rare Beauty Soft Pinch liquid blush, not only comes in a wide array of lovely hues, but it’s an easy way to get a long-lasting pop of color on your cheeks.
Available in nine different colors, it’s highly pigmented and buildable, but lest you worry it’ll look and feel cakey or dry, rest assured that reviewers across the board have noted that the lightweight formula dries down to a soft, dewy finish. The rounded and grooved applicator makes it easy to use and create dynamic looks. You can pat it into your skin with your fingers or use a sponge or brush if you prefer.
