Several European countries, including Sweden, covered
Auction outcome will be welcomed by clubs and leagues
Disney+ has secured live rights for men’s Champions League matches for the first time, with Uefa attracting a new buyer in the auction of broadcast packages for its flagship club competition.
Disney has been named as the preferred bidder in several European countries, one of which is understood to be Sweden, in the auction of 19 TV markets for the 2027-31 cycle that concluded this week.
Disney’s success is significant for the industry because it will be the first time the US company has bought Champions League rights and demonstrates the widening appeal of the competition to broadcasters and streamers.
