A 48-team World Cup is Panini sticker collectors’ biggest challenge yet

The decades-old football book craze will comprise 980 unique stickers, including 68 ‘special’ ones in a 112-page album.

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For generations of ‌football fans, no World Cup would be complete without the thrill of opening ⁠a packet of ⁠Panini stickers and discovering Zico, Franz Beckenbauer, Diego Maradona or Lionel Messi staring back.

Since Italian company Panini’s first sticker collection at the 1970 World Cup ⁠in Mexico, trying, and usually failing, to complete the set has been an obsession for young fans around the globe, with playground swapping mandatory.

A 48-team World Cup is Panini sticker collectors’ biggest challenge yet

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