Campaigners hit out at striker’s role in ‘Let It Pour’ video
‘He is a great hero for many young people’
Erling Haaland’s collaboration with a leading American beer brand has caused a backlash in his native Norway, where alcohol advertising is banned.
World Cup sponsors Budweiser’s hiring of the Manchester City and Norway striker to help launch its “Let It Pour” promotional video together with the former Liverpool manager Jürgen Klopp has led to criticism from campaigning groups, who described Haaland’s commercial deal in the build up to this summer’s tournament as “tragic”.
Haaland said in a press release: “In my first World Cup, I’m going to give it my all on the pitch, so Budweiser’s Let It Pour campaign really resonates with me because it reflects exactly how I feel about the tournament.”
