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Spotify
is increasing its push beyond music and podcasts as the company on Monday announced a new fitness category partnership with Peloton Interactive
The deal will make more than 1,400 Peloton classes available to Spotify Premium subscribers across most of its global markets, embedding fitness content directly into Spotify’s existing audio and video ecosystem, according to the companies. The offering includes strength training, Pilates, barre, yoga, meditation and more.
“As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction,” Peloton’s chief commercial officer, Dion Camp Sanders, said in the release.
